Do Éden à metamorfose

From Eden To Metamorphosis: Greimasian Semiotics And Intersemiotic Translation In An Ai-Generated Music Video

Abstract

 In this study, we propose to analyze the music video “Garden of Eden”, produced with artificial intelligence (AI) resources, from the perspective of Greimasian discursive semiotics. We start from the understanding that the music video constitutes a syncretic text, whose meaning results from the articulation between image, music, editing, and performance. According to Greimas and Courtés (2008), meaning is organized through a generative process that articulates fundamental, narrative, and discursive levels, allowing us to understand how abstract values are expressed through figures and themes. The objective of this research is to examine how the music video re-signifies the semantic universe of the song through a creative intersemiotic translation. Methodologically, four units of the music video were selected and analyzed based on the categories of the generative process of meaning, figurativization, and the relationship between the planes of expression and content. The analysis reveals that the audiovisual text does not reproduce the song in an illustrative manner but reorganizes its central themes–desire, temptation, surveillance, sanction, and transformation–into an autonomous visual narrative, thus expanding its field of meaning. The results also indicate that AI generation acts as a condition for the production of the corpus without altering the relevance of the semiotic approach for describing the mechanisms of meaning construction.