The Sign “Prosperity” On The Pablo Marçal Blog

A Dialogic Analysis

Abstract

The influencer and entrepreneur Pablo Marçal has been publishing texts since 2020 on the “Blog Pablo Marçal”, which addresses various thematic axes centered on personal prosperity. This article proposes to analyze the text “7 Habits of Prosperous People” and aims to understand how the sign “prosperity” is conceptualized from Marçal’s perspective, as well as to define the dialogues established by the author in his utterances and how these dialogues construct a totality of meaning. Considering the importance of correlating texts to understand the construction of meaning in utterances, the theoretical and methodological framework is grounded in Dialogic Discourse Analysis, based on Bakhtin (2016) and Volóchinov (2021). This approach enables the analysis of enunciative construction through dialogue with other utterances, in addition to establishing the ideological sign as the basis for such discussions. Upon analyzing the proposed text, we identified the presence of self-help and religious discourses in Marçal’s utterances. Regarding the sign “prosperity,” it was possible to understand that the author adopts a meritocratic perspective, which can be analyzed from a neoliberal standpoint.