the subject in the audience's mind. And with the help of that portray, convey the message to the
audience and convince them (SHARAFUDDIN; HOSSEIN, 2008).
Although, persuasion is one of the important topics in the field of communication
science, but by looking at other areas, we find that this concept has a prominent place in fields
such as the humanities and especially in literary studies, because one of the most important
goals of the orators has been to create literary works, to persuade audiences and to bring them
together with their beliefs and faiths. This is especially evident in mystical teaching texts such
as Mathnawi of Malawi, intended to teach religious, mystical, and ethical concepts
Research made on literary texts shows that mystical texts, both in the field of poetry or
in the area of prose, have been specifically associated with the persuasion of the audience;
because the purpose to create mystical works and, consequently, the teaching of mystical works,
such as Mathnawi, was primarily to convey mystical and religious concepts to its audience and
to educate them. In this way, persuading the audience is one of the main goals of the author.
One of the most important Persian mystical texts that is not exempted from this principle is the
valuable Masnavi of Malawi, which is composed for the purpose of conveying mystical
concepts and Rumi has chosen the form of Mathnawi as a means of conveying his desired
mystical teachings and concepts of his choice. "Mathnawi stories that always justify his
allegory, arguments, and speeches and bring his claims to mind, of course, are not merely the
stories, but they are a kind of allegory, however, wherever his story fascinates story inspirer, he
does not neglect the need to pay attention to the story's mystery and that the appearance of the
story is not more than a module, what matters there is the kernel of the meaning.” (ZARRIN
KOB, 1367, p. 42).
Storytelling in Mathnawi is done in two main ways:
A) Mention stories with human characters and conveying the desired meanings from the tongue
of these characters.
B) The use of stories whose characters are composed of animals is actually used as an allegory.
“Bringing the story to the allegory is the main trick and knowhow of the mystics and
Sufis in instilling mystical and moral teachings, they present their mental images with allegories
and anecdotes; the meanings of their words become more effective with the allegory and make
the listener persuade without the need to argue” (MIRSADEGHI, 2010, p. 90).
Concerning the importance of the use of allegory in mystical texts, it is sufficient to say:
In many categories, including religious and mystical categories, the
expression is not practicable except by example or allegory; because it speaks
of truths that are far-fetched to many minds, and that the public needs to know