Brazilian soap opera and cultural industry: a brief essay about Reynaldo Gianecchini's character in Sete Pecados

Authors

  • Márcio Ferreira Rodrigues Pereira UCSAL – Universidade Católica do Salvador / Salvador – BA

Keywords:

Theories of mass culture, Cultural industry, Brazilian soap opera,

Abstract

The soap opera, first made in Brazil in 1951, became famous throughout time as one of the most important cultural products of our country’s television. With the analysis of a chosen case, the character “Dante” played by the actor Reynaldo Gianecchini in the Rede Globo soap opera “Sete Pecados” (2007 – 2008), supported by some theory of the mass culture, we try to launch a critical look over this powerful cultural product. But, before, with the intention of offering view of the current Brazilian TV drama, a brief history of the beginning, developing and narrative of the soap opera is presented.

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How to Cite

PEREIRA, M. F. R. Brazilian soap opera and cultural industry: a brief essay about Reynaldo Gianecchini’s character in Sete Pecados. Estudos de Sociologia, Araraquara, v. 13, n. 25, 2008. Disponível em: https://periodicos.fclar.unesp.br/estudos/article/view/1151. Acesso em: 25 dec. 2024.

Issue

Vol. 13 No. 25 (2008)

Section

Articles

License

Creative Commons License
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