Modelos estrangeiros de estabilidade educacional durante crises
DOI:
https://doi.org/10.22633/rpge.v29iesp2.20656Palavras-chave:
Gestão da qualidade, Educação, Situações de crise, Comunicação de crise, Política de comunicaçãoResumo
O estudo analisa abordagens para garantir a qualidade do ensino superior em contextos de crise, considerando os impactos de pandemias, guerras e desastres naturais sobre os recursos institucionais e os processos de gestão. Com base em dados secundários de uma pesquisa realizada entre abril e julho de 2023 com 489 respondentes de países europeus, identificaram-se transformações significativas nas universidades desde a crise da covid-19. Observou-se maior foco na saúde mental dos estudantes, expansão do ensino híbrido e popularização do trabalho remoto entre o pessoal administrativo. As universidades intensificaram o uso de ferramentas online para admissões e marketing digital em estratégias de comunicação. No período pós-crise, nota-se também o fortalecimento da preparação institucional para emergências e gestão de crises. O estudo dedica especial atenção à resposta das universidades europeias à guerra na Ucrânia e às suas implicações para o ensino superior.
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