On intertextualities in digital environments

the use of hashtags

Abstract

Since its emergence in the 1990s, hashtags have been used with different discursive functions on the internet and have become an important brand in this environment. In this work, we discuss how hashtags, working as a link, can establish intertextual relationships both in digital and non-digital environments. We defend, according to Carvalho (2018), the hashtag as a marked dialogue between texts, that is, an intertextual occurrence through which a text alludes to a set of texts, since, when evoking it, the user establishes a tangible relationship with an unspecified set of texts. For this, we analyzed three hashtags, two in a digital environment, Twitter, and one in a non-digital space, the streets of Fortaleza city. Supported by Text Linguistics studies (Cavalcante et al, 2019), we seek to show that even relationships conceived and born in the digital environment — in the case of hashtags — maintain vitality in non-digital spaces.