PRECARIZAÇÃO NA ATIVIDADE DE TRABALHO DIGITAL: O CASO DOS ENTREGADORES DO IFOOD

PRECARIOUSNESS IN DIGITAL LABOR ACTIVITY: THE CASE OF IFOOD COURIERS

Abstract

This article aims to reflect on the relationships between workers of the new service proletariat in the digital age. Based on discursive perspectives, we will address some important aspects about the advent and expansion of a new digital proletariat, whose work gains momentum with new digital business models, capable of connecting different types of work. Thus, we experience the growth of the new service proletariat, deprived of several rights, including that of organization (ANTUNES, 2018). The theoretical-methodological foundation lies in the articulation between Discourse Analysis developed by the writings of Dominique Maingueneau (2008) and Digital Discourse Analysis as conceived by Marie-Anne Paveau (2019, 2021). The object of analysis is a report carried out by apublica.org (04.04.2022), in which the work activity of advertisers at the service of a large company is observed. In this case, language is related to an ideological construction that propels meta-discourses that reveal power relations. These, ultimately, go back to relations between subordinate workers. Finally, as they are inscribed in a controversial situation, the discourses inferred from the report allow accessing voices and glimpse processes of regulated inter-incomprehension (MAINGUENEAU, 2008) and discursive revascularization (BARONAS; LOURENÇO, 2022).