A ABORDAGEM NEGACIONISTA DA AGENDA 2030: DO PARLAMENTO PARA O FEED

THE DENIALIST DISCOURSE ON THE 2030 AGENDA: FROM PARLIAMENT TO SOCIAL MEDIA FEEDS

Abstract

This article, grounded in discursive semiotics, analyzes the meanings established in the discourse against adherence to the 2030 Agenda in the video “Agenda 2030: isso vai afetar a sua vida” (“Agenda 2030: this will affect your life”), published by state deputy Ana Campagnolo on her YouTube channel. The aim is to understand how discursive mechanisms that sustain climate denialism and the conspiratorial framing are articulated therein. The results show that the discourse relies on a fiduciary contract that opposes science and institutional politics to the “truth” revealed by the enunciator, shifting from “knowing” to “believing.” This effect is reinforced by the isotopy of threat and distrust, manifested in themes such as loss of sovereignty, restrictions on development, and changes in eating habits, figurativized in scenes such as farmers with tractors and the consumption of insects as food. Furthermore, the analysis highlights the instrumentalization of affects — fear, indignation, and distrust — as a resource for engagement and adherence, as well as the role of digital mediatization, especially the video’s thumbnail, which visually condenses dysphoric values. It is concluded that denialist discourse operates as both a discursive and political practice that mobilizes beliefs, organizes actions, and acts to block efforts to confront the climate crisis, thereby perpetuating the reproduction of social and environmental inequalities.