ON WAYS OF FIGURATIVITY

Abstract

In the late 90's of last century and the beginning of this century the concept of figurativity has constituted several discussions into French Semiotic. Observed in the early days of theory as finishing of the text, in the last period was observed as access to the sense.In this landscape figurativity was related to the act of perception and it was instated the perceptual route to meaning, according to research of Bertrand (2000) and Keane (1991), for example. We had then a sort of return to the phenomenology of Merleau-Ponty, ie, the perception as founder of meaning. The works of Fontanille (1998, 1999) and Fontanille and Zilberberg (1998) gave a more discursive contribution to this view, while others pointed to the issue of phenomenological perception. Nowadays, the figurativity is still a focus of interest, however, we must observe it in the reflections of recent studies that investigate the relationship between perception, language and meaning and (re) take the direction of the primacy of discursive molding the perception. In other words, the language in which categorizes its arbitrariness gives the perception of the world. Even if this view was already outlined in Bertrand (2000) in the current discussions there is no claim perception without language, the pure perception.