Elements of the advertising film: the construction of the meaning Crazy
DOI:
https://doi.org/10.21709/casa.v5i2.547Keywords:
audiovisual, publicidade, sentido, semiótica discursiva, sincretismo, advertisement, meaning, discoursive semiotics, syncretism,Abstract
The present article analyzes in the audiovisual publicity the sense effects used to build his meaning. It is the exam of the advertising of Nissan - mark of automobiles and utilitarian sporting - that does part of the campaign Crazy. The analysis object is the advertising film of 30 seconds transmitted in television in March of 2007. The advertising film is a text syncretic for gathering several types of languages: verbal, musical, visual. That syncretism is understood in the discoursive semiotics by the plan of the content and for the plan of the expression, and it is in the approval of the plans that the significance can be understood. Keywords: Audiovisual. Advertisement. Meaning. Discoursive semiotics. Syncretism.Downloads
Published
04/03/2008
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