Esoteric narratives as self-help books: a semiotics perspective
DOI:
https://doi.org/10.21709/casa.v5i1.560Keywords:
leitor, leitura, best-seller, semiótica greimasiana, esoterismo, auto-ajuda, reader, reading, greimasian semiotics, esoteric book, self-help book.Abstract
On a greimasian semiotics perspective it intends to study the Brazilian best-seller reader and also the evolution of the esoteric narratives in that country. To do so, a list of yearly fiction best-sellers in Brazil is being organized, in between the years 1975 to 2006, based on the ranking of books of a national coverage magazine, “Veja”, which made it possible to formulate hypothesis on the modern best-seller reader’s expectations and, most important, the gradual changing from the esoteric books to self-help books literature in the 90’s. Keywords: Reader. Reading. Best-seller. Greimasian semiotics. Esoteric book. Self-help book.Downloads
Published
05/03/2008
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