The advertising in the intimacy

Authors

  • Milton Chamarelli Filho UFA - Universidade Federal do Acre

DOI:

https://doi.org/10.21709/casa.v4i2.580

Keywords:

publicidade, discurso, mídia, persuasão, advertising, discourse, media, persuasion.

Abstract

The present article argues some strategies that the advertising uses to persuade a public more and more differentiated. We observe, then, verbal and iconics forms, that allow the identification of the consumer with the announced product, from the construction of a intimacy that passes for the image of the product and for the language that the advertising uses. Keywords: Advertising. Discourse. Media. Persuasion.

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Published

06/03/2008

Issue

Vol. 4 No. 2 (2006)

Section

Papers

License

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