Light, Camera, Movement. Enunciative strategies used in the syncretism construction of the Silvio Santos Program
DOI:
https://doi.org/10.21709/casa.v3i2.586Keywords:
semiótica, sincretismo, estratégias enunciativas, televisão, semiotic, syncretism, enunciative strategies, television.Abstract
The mass media texts are presented through the association of many languages. This fact occurs by their complex technologies. But, all the texts build a unit effect in the manifestation plain, forming the syncretic texts. It’s necessary think about two axles to study these objects: one, what are the construction mechanisms of these syncretism and other, what are the meanings that they produce. This research is under the influence of semiotic by Paris school and intends to observe the enunciative strategies that are used in the construction of television texts, choosing by object the “Silvio Santos Program”. Keywords: Semiotic. Syncretism. Enunciative Strategies. Television.Downloads
Published
06/03/2008
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