TRANSMEDIALITY AS A DISCURSIVE STRATEGY

Abstract

This paper discusses, under the perspective of French Semiotics, both transmediality and intermediality concepts, looking forward to describe the enunciative strategies and the modes of interaction that come from the “convergence” (JENKINS, 2008) between TV and internet. As object of analysis, we chose Rede Globo’s soap operas and some data related to them available on GShow (http://gshow.globo.com). Based on the formulation of a “semiotics of practices” (FONTANILLE, 2005; 2008), the so called “transmedia storytelling” are taken as texts arisen from the congregation of many media, such as TV, computer, mobiles, books, e-books, cameras etc. It is postulated that these texts condense different semiotics practices and are expanded through strategies that involve several media platforms.