A hero not masked at all: Lelê's <i>Blog</i> from a semiotical perspective

Authors

  • Mayra Fernanda Ferreira UNESP – Universidade Estadual Paulista

DOI:

https://doi.org/10.21709/casa.v6i2.1205

Keywords:

mídia infantil, semiótica francesa, intencionalidade do discurso, contrato de veridicção, infant media, french semiotics, discourse orientation, fiduciary contract

Abstract

This article aims to analyses, under semiotics point of view, a media product for children which is broadcast through internet. As studying corpus was taken one of the stories presented on “Blog do Lelê”, a site developed to children in Brazil. A new story is posted to UOL website by Lelé working team weekly. Taking structuralism-semiotics concepts into account such as the generative track for building meaning – as stated by Greimas – we intend to identify what values are activated to produce discourse meaning in order to understand which strategies were used by the enunciator to build up a narrative that looks like not only true but also settles a fiduciary relation between the user child and the narrative author. Keywords: infant media; french semiotics; discourse orientation; fiduciary contract.

Author Biography

Mayra Fernanda Ferreira, UNESP – Universidade Estadual Paulista

Mestranda em Comunicação do Programa de Pós-Graduação da FAAC -Unesp Bauru.

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Published

29/12/2008

Issue

Vol. 6 No. 2 (2008)

Section

Papers

License

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