Competitive strategies in the electronics industry in Brazil and China

a measure under the generalized double diamond approacha measure under the generalized double diamond approach

Authors

  • Conrado de Castro Oliveira Universidade Estadual Paulista (UNESP), Faculdade de Ciências e Letras, Araraquara – SP – Brasil
  • Stela Luiza de Matos Ansanelli Universidade Estadual de Campinas (UNICAMP), Campinas – SP – Brasil

Keywords:

Competitive Strategy, Electronics Industry, Brazil, China

Abstract

The electronics industry is essential to stimulate economic development; because it incorporates aggregated value, increases efficiency and productivity, and is present in almost all sectors of the economy. In the last decades, China has stood out as the main provider in the worldwide market of the sector, while in Brazil there are still serious competitive fragilities. In order to contribute to the discussion about the direction the sector should take, the objective of this paper is to measure the competitiveness of the electronics industry in both countries and to estimate what is the best competitive strategy for Brazil in relation to China. Through the generalized double diamond model, it was verified that the international competitiveness of China is very strong, but in Brazil the competitiveness depends heavily on domestic variables. The best strategy for the national electronics industry is a differentiation strategy, because it would result in an increase of 4% in its competitiveness in world market.

Author Biographies

Conrado de Castro Oliveira, Universidade Estadual Paulista (UNESP), Faculdade de Ciências e Letras, Araraquara – SP – Brasil

Graduação em Economia.

Stela Luiza de Matos Ansanelli, Universidade Estadual de Campinas (UNICAMP), Campinas – SP – Brasil

Universidade Estadual de Campinas (UNICAMP), Campinas – SP – Brasil. Doutora em Economia
Aplicada. Universidade Estadual Paulista (UNESP), Faculdade de Ciências e Letras, Araraquara – SP
– Brasil. Docente do Departamento de Economia

Published

07/05/2021

Issue

Section

Artigos