AUTORITARISMO, CONVICÇÃO E SERIEDADE: ANÁLISE DO ÉTHOS DO DISCURSO DE AUTOAJUDA PARA A TERCEIRA IDADE
AUTHORITY, CONVICTION, SERIOUSNESS: ANALYSIS OF THE ETHOS OF SELF-HELP DISCOURSE FOR THE ELDERLY
DOI:
https://doi.org/10.21709/casa.v15i1.10210Keywords:
discurso de autoajuda, terceira idade, ethos.Abstract
In this work, based on French Discourse Analysis, we investigate the ethos of self-help discourse for the elderly. The ethos is basically the image that the enunciator projects from himself in his own discourse. For this investigation, based on functionalist studies, especially the classification of the modality proposed by Hengeveld (2004), we analyze the lexical expression of the modality in this discourse, which is due to the fact that the modality is a form of expression of the subjectivity of the enunciator. We also considered other textual aspects, such as themes and lexicon used, in order to identify the tones present in this discourse. The analysis reveals that an authoritarian tone and a serious tone predominate in self-help discourse for the elderly. Given this result, we find that this discourse has a few characteristics that differentiate it considerably from the conventional self-help discourse, which deals with professional and financial success. Among these differences is the fact that it is a much less optimistic discourse.
Keywords: Self-help discourse. Elderly. Ethos. Modality. Tone.
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