INDIANIDADE GENÉRICA E CIDADANIA COMUNICATIVA: A IDENTIDADE INDÍGENA NA ETNOCOMUNICAÇÃO RORAIMENSE

GENERIC INDIANITY AND COMMUNICATIVE CITIZENSHIP: INDIGENOUS IDENTITY IN RORAIMA’S ETHNOCOMMUNICATION

Abstract

The purpose of this study is to understand how the Indigenous Movement of Roraima, through its ethno-communication practices, subverts generic Indianness to overcome a feeling of subalternity historically associated with traditional peoples in Brazil. Therefore, in an attempt reflect the dynamics of domination and resistance engendered through the communicational space and to point to cultural identities as forms of expression of citizenship, we take as a starting point the discussions on media imperialism, communicative citizenship and processes of recognition and identification. Finally, the research is based on a descriptive analysis of the strategies of subversion of indigenous identity in the ethnocommunicative practices of the Indigenous Council of Roraima (CIR), representative of the indigenous movement in the region. As a result, the research indicates that the term “indigenous” is appropriated by the original populations to refer to a multi-ethnic movement that shares a common history and political project and that marks its existence as a citizen subject.