Enigma of image: a way to methodological analysis of print advertising

Authors

  • Sandra Depexe UFSM - Universidade Federal de Santa Maria

DOI:

https://doi.org/10.21709/casa.v7i1.1839

Keywords:

análise de imagem, efeitos de sentido, semiótica, publicidade, image analysis, effects of meaning, semiotics, advertising

Abstract

This article aims to go some way in the field of analysis of visual images with the main reference Joly (1996). Thus, seeking to recover logical composition of images and meanings, covering topics and concepts considered essential, without the pretension of exhausting the subject. As an example methodology, has been the analysis of a print advertisement, which expose effects of meaning and possible strategies of advertising production.

Author Biography

Sandra Depexe, UFSM - Universidade Federal de Santa Maria

Mestranda em Comunicação Midiática da UFSM, especialista em Comunicação e Projetos de Mídia pela UNIFRA, bacharel em Comunicação Social, Publicidade e Propaganda, pela UFSM.

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Published

25/08/2009

Issue

Vol. 7 No. 1 (2009)

Section

Papers

License

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