ANALYSIS OF MULTIMODAL GENRE: BOOK COVER SELF-HELP
DOI:
https://doi.org/10.21709/casa.v10i2.5604Keywords:
Self Help, Semi symbolism, Genre, Symbol, Multimodality, Multisemiotic.Abstract
The work, based on the contributions of Greimas and Floch, aims to present results of semiotic analysis of the cover of three self-help books, show handling procedures used in establishing the trust deed, checking on the one hand, as the visual elements and verbal are structured to accomplish the purpose; which system prevails in this genre: the semi-symbolic or symbolic. He noted that the analysis covers the system of symbols over determines the semi-symbolic, as it mobilizes crystallized elements that refer to socio-historical, producing the effect of sense identity (between enunciator and enunciatee). In this work, one takes the use of the symbol as resource manipulation of the reader-enunciatee.
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