Description of some discursive strategies of advertisement slogans: An application of Charaudeau’s semiolinguistic theory

Authors

  • Gabriel de Ávila Othero PUC - Pontifícia Universidade Católica do Rio Grande do Sul

DOI:

https://doi.org/10.21709/casa.v3i2.588

Keywords:

semiolingüística, análise semiolingüística, texto publicitário, semiolinguistcs, semiolinguistc analysis, publicity texts.

Abstract

This article focuses on the application of Charaudeau’s semiolinguistic theory in analyzing advertisement slogans. Based on concepts of Charaudeau (1983a) and (1983b), some Brazilian slogans are analyzed and debated. Furthermore, the original theory presented by Charaudeau is revisited and modified, in order to improve the analysis of the advertisement slogans. Key words: Semiolinguistcs. Semiolinguistc Analysis. Publicity Texts.

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Published

06/03/2008

Issue

Vol. 3 No. 2 (2005)

Section

Papers

License

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