Cultural and identity flows: Consumption, policy and heterotopia

Abstract

This essay analyzes the rolezinhos and ostentation funk as movements carried out by young people in the cities and outlined mainly from 2013 on. It is relevant to problematize the relationship between communication, city, culture, otherness and technologies, that is, to question institutions, symbols and social events or phenomena which are strongly involved in the challenge of legitimizing the real and symbolic occupation of spaces and the interlocution of diverse actors in the urban scene. The rolezinhos and ostentation funk are cultural and identity flows which reflect the seductive power of the consumer world without adhering to a political project in the strict sense, but capable of opening themselves to politics. The rolezinhos and the ostentation funk channel perceptions which metamorphose the senses of the heterotopic scenarios of the metropolis, while they strengthen its attribute of communicational fabric.