The socially responsible market

Authors

  • Marina de Souza Sartore

DOI:

https://doi.org/10.32760/1984-1736/REDD/2012.v4i2.5185

Keywords:

Socially responsible investment, Economic sociology, Field, Financial market, Multiple correspondence analysis, Elites,

Abstract

This article shows the emergence of the Socially Responsible Investment (SRI) inBrazil by sociologically exploring the Brazilian Corporate Sustainability Index launched in SaoPaulo Stock Market in 2005. By using Bourdieu’s concept of field, the theoretical approach ofeconomic sociology and the Multiple Correspondence Analysis as its methodological tool, thisarticle concludes that the existence of the SRI market is far less the result of the markets’automatic mechanisms than of an elite convergence aiming to create a new socialrepresentation in the world of finance.