Intersemiotical production of sense and pleasure: An analysis of The zephyr song´s videoclip

Abstract

In this paper I present a short semiotical analysis centered on the intersection of languages in The zephyr song´s videoclip, produced for the north-american rock band Red Hot Chili Peppers. To achieve my goal, I chose the description and the analysis procedures, instead of proposing a theorical debate. The main goal is to identify how occur the intersemiotical relations in the context of this particular videoclip and not in the videoclip, understood in general terms. I observe how musical, visual and verbal languages are articulated in the contemporary massive audiovisual product selected and how the relations proposed achieve the sense. Keywords: Videoclip. Music. Visuality. Song. Intersemioticity.