The celebratising as a successor of the charism or as a secular counterpart? The role of celebrities in contemporary society

Abstract

This article seeks to understand the role of charisma in contemporary society and its relationship with celebrities - individuals who are currently responsible for focusing the attention of society. Charism, in its Weberian conception, is understood as a quality of few individuals, seen as something magical, extraquotidian, responsible for giving legitimacy to the leader. The celebrity is a subject who has risen to stardom without necessarily having any quality other than to be known by a large number of people. With the decline of religions and the diminished importance given to political / religious leaders, this article aims to understand if and to what extent celebrities have incorporated elements typical of the behavior of charismatic leaders, also if celebrities are a modern form of charisma, whether the Weberian charisma is an outdated concept, unable to be used to analyze the current time, or if it continues having its space in the current conjecture.