Use of electronic educational resources for the development of digital competencies of commerce students
DOI:
https://doi.org/10.29051/el.v7iesp.5.16040Palavras-chave:
Digital technologies, Digital competencies, University, Online learning, TradeResumo
The article examines approaches to the development of digital competencies of commerce students, in the context of increasing requirements for the level of training of specialists from the labor market. A study of the directions of digital transformation in the field of trade, corporate systems for automating business processes of trade enterprises, the requirements of employers, and Russian and foreign experience in training specialists in the field of trade has been carried out. The authors have developed electronic educational resources that are used in the educational process to improve the quality of training specialists in the field of trade.
Keywords: digital technologies, digital competencies, university, online learning, trade.
Downloads
Referências
Denisov I.V., Kovalchuk A.P. Elektronnye obrazovatelnye resursy: problemy vnedreniya i ikh reshenie [Electronic educational resources: implementation problems and their solution] // Rossiiskii ekonomicheskii internet-zhurnal. 2018. No. 4. p. 12.
Semenova A.A. Budushchee tsifrovogo riteila: trendy dlya innovatsii [The future of digital retail: trends for innovation] // Peterburgskii ekonomicheskii zhurnal. 2020. No. 1. p. 64-69.
Eydlina G.M., Miloradov K.A. Napravleniya tsifrovizatsii biznes-protsessov torgovykh kompanii [Directions of digitalization of business processes of trading companies] // Transportnoe delo Rossii. 2020. No. 1. p.42-44.
Aversa, Joseph, Hernandez, Tony, Doherty, Sean 2021/05/01 Incorporating big data within retail organizations: A case study approach. Journal of Retailing and Consumer Services VL - 60 DOI - 10.1016/j.jretconser.2021.102447
Aiolfi, S., Bellini, S. and Pellegrini, D. (2021), "Data-driven digital advertising: benefits and risks of online behavioral advertising", International Journal of Retail & Distribution Management, Vol. 49 No. 7, pp. 1089-1110. https://doi.org/10.1108/IJRDM-10-2020-0410
Boletsis, C. and Karahasanovic, A. Immersive Technologies in Retail: Practices of Augmented and Virtual Reality. DOI: 10.5220/0010181702810290 In Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications (CHIRA 2020), pages 281-290 ISBN: 978-989-758-480-0
Brandtner, P.; Darbanian, F.; Falatouri, T.; Udokwu, C. Impact of COVID-19 on the Customer End of Retail Supply Chains: A Big Data Analysis of Consumer Satisfaction. Sustainability 2021, 13, 1464. https://doi.org/10.3390/su13031464
Castillo S, M.J. and Bigne, E. (2021), "A model of adoption of AR-based self-service technologies: a two country comparison", International Journal of Retail and Distribution Management, Vol. 49 No. 7, pp. 875-898. https://doi.org/10.1108/IJRDM-09-2020-0380
De Canio, F., Fuentes-Blasco, M. and Martinelli, E. (2021), "Engaging shoppers through mobile apps: the role of gamification", International Journal of Retail & Distribution Management, Vol. 49 No. 7, pp. 919-940. https://doi.org/10.1108/IJRDM-09-2020-0360
El-Kassar, A.-N., and Singh, S. K. (2019). Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices. Technological Forecasting and Social Change, 144, 483–498. https://doi.org/10.1016/j.techfore.2017.12.016
Johnson, D. S., Muzellec, L., Sihi, D., & Zahay, D. (2019a). The marketing organization’s journey to become data-driven. Journal Of Research In Interactive Marketing, 13(2), 162–178. https://doi.org/10.1108/JRIM-12-2018-0157
Johnson, D. S., Muzellec, L., Sihi, D., and Zahay, D. (2019b). The marketing organization’s journey to become data-driven. Journal Of Research In Interactive Marketing, 13(2), 162–178. https://doi.org/10.1108/JRIM-12-2018-0157
Lee, H., and Cho, C.-H. (2019). Digital advertising: Present and future prospects. International Journal of Advertising, 0(0), 1–10. https://doi.org/10.1080/02650487.2019.1642015
Marnik G. Dekimpe September 2019 Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing 37(1) DOI:10.1016/j.ijresmar.2019.09.001
Mikko Hänninen, Anssi Smedlund, Lasse Mitronen, (2017) "Digitalization in retailing: multi-sided platforms as drivers of industry transformation", Baltic Journal of Management, https://doi.org/10.1108/BJM-04-2017-0109
Pantano, E., Giglio, S., and Dennis, C. (2019). Making sense of consumers’ tweets. International Journal of Retail and Distribution Management, 47(9), 915–927. https://doi.org/10.1108/IJRDM-07-2018-0127
Reinartz, W., Wiegand, N., and Imschloss, M. (2019). The impact of digital transformation on the retailing value chain. International Journal of Research in Marketing. Volume 36, Issue 3, September 2019, Pages 350-366. https://doi.org/10.1016/j.ijresmar.2018.12.002
Pizzi, Gabriele and Scarpi, Daniele & Pichierri, Marco and Vannucci, Virginia. (2019). Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores. Computers in Human Behavior. 96(1). 10.1016/j.chb.2019.02.008.
Shankar, Venky - 2019/05/01 - Big Data and Analytics in Retailing VL - 11 DO - 10.2478/nimmir-2019-0006 - NIM Marketing Intelligence Review
Susan A.M. Vermeer, Theo Araujo, Stefan F. Bernritter, Guda van Noort, Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media, International Journal of Research in Marketing, Volume 36, Issue 3, 2019, Pages 492-508, ISSN 0167-8116, https://doi.org/10.1016/j.ijresmar.2019.01.010. (https://www.sciencedirect.com/science/article/pii/S0167811619300102)
Trabucchi, D., and Buganza, T. (2019). Data-driven innovation: Switching the perspective on Big Data. European Journal of Innovation Management, 22(1), 23–40. https://doi.org/10.1108/EJIM-01-2018-0017
Wamba, S. F., Akter, S., and Bourmont, M. de. (2019). Quality dominant logic in big data analytics and firm performance. Business Process Management Journal, 25(3), 512–532. https://doi.org/10.1108/BPMJ-08- 2017-0218
Timo Phillip Böttcher, Lukas Rickling, Kristina Gmelch, Jörg Weking and Helmut Krcmar Towards the Digital Self-Renewal of Retail: The Generic Ecosystem of the Retail Industry. 16th International Conference on Wirtschaftsinformatik, March 2021, Essen, Germany.
http://acort.ru – Association of Retail Companies
https://wiseadvice-it.ru/o-kompanii/blog/articles/obzor-rossiiskogo-rynka-erp-sistem / - Overview of the Russian ERP systems market (reference date September 13, 2021)
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Os manuscritos aceitos e publicados são de propriedade da Revista EntreLínguas. Os artigos publicados e as referências citadas na Revista EntreLínguas são de inteira responsabilidade de seus autores.
Transferência de direitos autorais – autorização para publicação
Caso o artigo submetido seja aprovado para publicação, já fica acordado que o(s) autor(es) autoriza(m) a UNESP a reproduzi-lo e publicá-lo na EntreLínguas, entendendo-se os termos “reprodução” e “publicação” conforme definição respectivamente dos incisos VI e I do artigo 5° da Lei 9610/98. O artigo poderá ser acessado pela rede mundial de computadores (Internet), sendo permitidas, a título gratuito, a consulta e a reprodução de exemplar do artigo para uso próprio de quem a consulta, desde que haja a citação ao texto consultado. Essa autorização de publicação 328 EntreLínguas, Araraquara, v. 1, n .2, p. 323-328, jul./dez. 2015 não tem limitação de tempo, ficando a UNESP responsável pela manutenção da identificação do(s) autor(es) do artigo. Os artigos publicados e as referências citadas na Revista EntreLínguas são de inteira responsabilidade de seus autores.
