The relationship with others in the digital environment

between the human zoo and alienation

Abstract

Human interrelationship, an element of extensive studies and debates, has gained new layers of complexity with the rapid evolution of the means of communication, especially with the popularization of digital social networks, inaugurating new interactional dynamics, which at first would give rise to greater contact with the Other. However, I attempt to demonstrate through a reflective and theoretical effort how the logics present in digital dynamics, influenced largely by the market and the production of capital, lead a process of alienation of the Other and of the Self, as a phenomenon of objectification and loss of humanity in digital relationships, dangerously approaching a human zoo, an cruelest and most radicalized face of 19th century ethnographic museums.