Linguistic aspects of corporate media discourse

Nadezhda S. Semashkina; Evgeny А. Kozhemyakin

doi:10.29051/el.v7iesp.8.16344

Authors

Nadezhda S. Semashkina Belgorod State National Research University https://orcid.org/0000-0002-4445-8449
Evgeny А. Kozhemyakin Belgorod State National Research University https://orcid.org/0000-0003-2991-1011

DOI:

https://doi.org/10.29051/el.v7iesp.8.16344

Keywords:

Corporate media, Media discourse, Linguistic aspects, Axiological models

Abstract

An effective channel for representing the corporate values of a commercial enterprise is corporate media. The study aims at analyzing the linguistic aspects of corporate media discourse and its historical forms, determining critical trends in the transformation of axiological models of corporate publications of a commercial enterprise in the context of the economic paradigm shift of internal communications of an organization. Linguistics and axiological aspects of the media discourse of a commercial enterprise are considered utilizing an example of corporate publications of the Belgorod Power Engineering Plant, the United Metallurgical Company, and the Prioskolye agricultural holding. The study results make it possible to redefine the criteria for value models of media discourse, contribute to the study of the specifics of internal communications of a commercial enterprise and corporate culture.

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