Distinction, digitalization, and legitimation
Social media incorporation in the Brazilian gastronomy field
DOI:
https://doi.org/10.47284/cdc.v23iesp.1.17488Keywords:
Gastronomic field, Digital food, Social distinction, Digital sociology, Sociology of foodAbstract
To investigate the relationships between the process of social media naturalization and the dynamics of social distinction, this article mobilizes data from the digital profiles of eight São Paulo restaurants and national and international gastronomic guides on Facebook, Instagram, and TikTok. Additionally, the study incorporates media articles and interviews with chefs and restaurant administrators. Grounded in Bourdieu's theory, the analysis indicates that struggles for legitimacy within the culinary field are impacted by the need to accommodate the pressures of new digitized customer habits. Such accommodation can be perceived as objectionable by the established agents of this field. Through the selected sample, the article explores the various strategies implemented by field agents to prevent the characterization of their efforts as "self-interested." Furthermore, it seeks to establish legitimate modes of incorporating social media into the daily operations of restaurants.
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