Russian media during the first wave of the Covid-19 pandemic: Digital and linguistic marketing dynamics of the coronavirus agenda

Olga  Volodchenko; Lyubov  Savchenko; Natalia  Yablonovskaya; Angela  Shilina; Olga  Subbotina; Olga  Guk

doi:10.29051/el.v8iesp.1.16927

Authors

Olga Volodchenko V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0001-8183-0716
Lyubov Savchenko V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0001-9825-3775
Natalia Yablonovskaya V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0002-9786-2808
Angela Shilina V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0002-9797-8923
Olga Subbotina V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0003-1421-589X
Olga Guk V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0003-3810-3091

DOI:

https://doi.org/10.29051/el.v8iesp.1.16927

Keywords:

Mass media, Agenda, Linguistic marketing, COVID-19, Pandemic

Abstract

The article examines changes in the Russian media system during the first wave of the COVID-19 pandemic: the dynamics of the coronavirus agenda, traffic, monetization features. The analysis of media content allowed us to determine the leading topics in the disclosure of the coronavirus agenda within three periods corresponding to the key moments in the development of the situation with COVID-19 in the world and in Russia during the first wave of the virus: the first mentions of the new virus, news from China, Italy and other countries where the sick appeared; a sharp increase in the number of news items directly related to coronavirus infection; along with medical topics, the problems of getting out of self-isolation. The article also describes the changes that have occurred in the editorial policy of the media: technologies for preparing journalistic texts, linguistic marketing.

Downloads

Download data is not yet available.

Author Biographies

Olga Volodchenko, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

Lyubov Savchenko, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Professor.

Natalia Yablonovskaya, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Professor.

Angela Shilina, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

Olga Subbotina, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

Olga Guk, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

References

BAKER, C., JONES, S. P. Language Marketing. In: BAKER, C., JONES, S. P. Encyclopedia of Bilingualism and Bilingual Education. Clevedon: Multilingual Matters Ltd., 1998.

BONDAREV, A. Kak virus zarazhaet nash yazyk? Pro koronavtov, kovigistov i karantikuly [How does a virus infect our language? About coronauts, covigists and quarantikuly]. Argumenty I fakty, 2020. Available in: https://rostov.aif.ru/society/details/kak_virus_zarazhaet_nash_yazyk_pro_koronavtov_kovigistov_i_karantikuly.

D'YAKOVA, E. G. Massovaya kommunikaciya i vlast' v teorii ustanovleniya povestki dnya. [Mass communication and power in the theory of agenda setting]. Antinomies, n. 3, 2002. Available in: https://cyberleninka.ru/article/n/massovaya-kommunikatsiya-i-vlast-v-teorii-ustanovleniya-povestki-dnya. Access in: 21 ago. 2021.

D'YAKOVA, E. G.; TRAHTENBERG, A. D. “…I vse podumali horom”. [“... And everyone thought in chorus”]. Mass media and problems of setting the agenda. Ekaterinburg: The Russian Academy of Sciences, Institute of Philosophy and Law, 1999.

D'YAKOVA, E. G.; TRAHTENBERG, A. D. Povestka dnya i informacionnoe obshchestvo: Sociologicheskie ocherki. [Agenda and information society: Sociological essays]. Moscow: Cabinet Scientist, 2019.

DZYALOSHINSKIJ, I. M., DZYALOSHINSKAYA, M. I. Lichnaya povestka dnya: Issleduem prioritety auditoria [Personal agenda: Exploring the priorities of the audience.] Questions of theory and practice of journalism, v. 4, 2017. Available in: https://cyberleninka.ru/article/n/lichnaya-povestka-dnya-issleduem-prioritety-auditorii. Access in: 10 abr. 2020.

FILIPPOVA, A. “Vazhnye istorii”: O novom proekte zhurnalistov-rassledovatelej. [“Important stories”: On the new project of investigative journalists]. Journalist, 2020. Available in: https://jrnlst.ru/istories. Access in: 12 jul. 2021.

HALINA, N. V. Yazykoznanie v usloviyah informacionnogo obshchestva: monografiya [Linguistics in the Information Society: Monograph]. Barnaul: Altai University Publishing House, 2014.

JOHN, M. Epidemiologicheskij slovar': 4-e izdanie dlya Mezhdunarodnoj epidemiologicheskoj associacii [Epidemiological Dictionary: 4th Edition for International Epidemiological Association]. Moscow, 2009.

KAZAKOV, A. A. Teoriya ustanovleniya povestki dnya: Osnovnye podhody i napravleniya issledovaniya v rossijskoj politicheskoj nauke [Agenda-setting theory: Main approaches and research directions in Russian political science]. Political Sciences, Moscow University Bulletin, v. 12, n. 3, 2014. Available in: https://cyberleninka.ru/article/n/teoriya-ustanovleniya-povestki-dnya-osnovnye-podhody-i-napravleniya-issledovaniya-v-rossiyskoy-politicheskoy-nauke/viewer. Access in: 12 maio 2021.

KAZAKOV, A. A. Zapadnaya kommunikativistika ob ustanovlenii informacionnoj povestki dnya: analiz osnovnyh podhodov [Western communication on the establishment of the information agenda: analysis of the main approaches]. Politex, v. 9, n. 3, p. 55-61, 2013. Available in: https://cyberleninka.ru/article/n/zapadnaya-kommunikativistika-ob-ustanovlenii-informatsionnoy-povestki-dnya-analiz-osnovnyh-podhodov. Access in: 11 maio 2021.

KAZUN, A. D. Komu prinadlezhit povestka dnya? Obzor teorii Issue Ownership [Who owns the agenda? An overview of the Issue Ownership theory]. Monitoring, v. 4, n. 146, 2018. Available at: https://cyberleninka.ru/article/n/komu-prinadlezhit-povestka-dnya-obzor-teorii-issue-ownership. Acceso in: 19 jun. 2021.

KAZUN, A. D. Konstruirovanie social'nyh problem v SMI i teoriya formirovaniya povestki dnya: predely sovmestimosti koncepcij [Construction of social problems in the media and the theory of agenda formation: the limits of the compatibility of concepts]. Monitoring, v. 3, n. 133, 2016. Available in: https://cyberleninka.ru/article/n/konstruirovanie-sotsialnyh-problem-v-smi-i-teoriya-formirovaniya-povestki-dnya-predely-sovmestimosti-kontseptsiy. Access in: 22 jun. 2021.

KUZNETSOV, I. I. Rossijskaya konstitucionnaya reforma: Modelirovanie politicheskoj povestki dnya [Russian constitutional reform: Modeling the political agenda]. Comparative Constitutional Review, n. 3, p. 11-17, 2005. Available in: https://istina.msu.ru/publications/article/7952795/. Access in: 15 ago. 2021.

KUZNETSOV, S. A. Bol'shoj tolkovyj slovar' russkogo yazyka [Large explanatory dictionary of the Russian language]. Saint Petersburg: Norint, 1998.

MAMYAKO, A. Tematicheskie izdaniya kak otdushina v pandemiyu [Thematic publications as an outlet in a pandemic]. Moscow: Journalist, n.d. Available in: https://jrnlst.ru/thematic-media. Access in: 15 mar. 2021.

MCCOMBS, M.; SHAW, D. The agenda-setting function of mass-media. Public opinion quarterly, v. 36, n. 3, p. 176–187, 1972. Available in: https://academic.oup.com/poq/article-abstract/36/2/176/1853310?login=false. Access in: 19 Mar. 2021.

MCCOMBS, M.; STROUD, N. J. Psychology of Agenda-Setting Effects. Mapping the Paths of Information Processing. Review of Communication Research, v. 2, p. 68-93, 2014. Available in: https://www.ssoar.info/ssoar/handle/document/37343. Access in: 05 Jan. 2021.

MEDIALOGIA: Monitoring SMI i socsetej [Medialogia: media and social networks monitoring]. Moscow: MLG, n.d. Available in: https://www.mlg.ru/. Access in: 14 ago. 2021.

MEDUZA BREAKING. Telegram: Messenger. Available in: https://t.me/meduzapro. Access in: 7 jul. 2021.

MEDUZALIVE. Statistika kanala Meduza [Medusa channel statistics]. Live. Telegram Analytics. Available in: https://tgstat.ru/channel/@meduzalive.

MEDUZAPRO. Statistika kanala Meduza [Meduza Breaking channel statistics]. Telegram Analytics. Available in: https://tgstat.ru/channel/@meduzapro

OB"YASNYAEM 20 GLAVNYH TERMINOV PRO KORONAVIRUS [Top 20 Coronavirus Terms Explained]. Cuprum, 2020. Available in: https://cuprum.media/blog/posts/sarsopedia. Access in: 23 mar. 2021.

OFICIAL'NYJ INFORMACIONNYJ PORTAL. "Budushchee Rossii: Nacional'nye proekty" [OFFICIAL INFORMATION PORTAL. "The future of da Russia: National projects] Futurerussia.gov, n.d. Available in: https://futurerussia.gov.ru. Access in: 20 ago. 2020).

ONLAJN-MEDIASREDA. “State of the media: SMI v usloviyah pandemii” (sovmestno s RAEKom v ramkah RIF. Onlajn – Rossijskogo Internet Foruma [ONLINE MEDIA ENVIRONMENT. “State of the Media: Media in a Pandemic”]. Scan-interfax, 2020. Available at: https://scan-interfax.ru/training/state-of-the-media-smi-v-uslovijah-pandemii/.

PROKHOROV, E. P. Zhurnalistika i demokratiya [Journalism and democracy]. Moscow: Aspect Press, 2004.

Scan-Interfax. Mediální prostředí: “PR v krizise, ili kak dejstvovat', esli novosti segodnya protiv vas” [Media Environment: “PR in crisis, if the news is against you today”]. Russia: Scan-Interfax, 2020. 1 video (144 min). Available in: https://www.youtube.com/watch?v=TcrxsvVbfOM. Access in: 17 Jul. 2021.

STOPCORONAVIRUS.RF: Oficial'nyj internet-resurs dlya informirovaniya naseleniya po voprosam koronavirusa (COVID-19) [STOPCORONAVIRUS.RF: Official Internet resource for informing the population about the coronavirus (COVID-19)], 2020. Available in: https://стопкоронавирус.рф/. Access in: 29 Jul. 2021.

SUKHOTERIN, L. YA.; YUDINTSEV, I. V. Informacionnaya rabota v gosudarstvennom apparate. [Information work in the state apparatus]. Moscow: Europe, 2007.

SULKHAEVA, A. Kak delat' reklamu vo vremya pandemii: Izmenis' ili umr. [How to advertise during a pandemic: Change or die]. Journalist, 2020. Available in: https://jrnlst.ru/kp-advertising. Access in: 18 ago. 2021.

ZASSOURSKY, I. I. Rekonstrukciya Rossii: Mass-media i politika v 90-e. [Reconstruction of Russia: Mass media and politics in the 90s]. Moscow: MSU Publishing House, 2001.