Russian media during the first wave of the Covid-19 pandemic: Digital and linguistic marketing dynamics of the coronavirus agenda

Olga  Volodchenko; Lyubov  Savchenko; Natalia  Yablonovskaya; Angela  Shilina; Olga  Subbotina; Olga  Guk

doi:10.29051/el.v8iesp.1.16927

Autores/as

Olga Volodchenko V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0001-8183-0716
Lyubov Savchenko V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0001-9825-3775
Natalia Yablonovskaya V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0002-9786-2808
Angela Shilina V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0002-9797-8923
Olga Subbotina V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0003-1421-589X
Olga Guk V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0003-3810-3091

DOI:

https://doi.org/10.29051/el.v8iesp.1.16927

Palabras clave:

Medios de comunicación, Agenda, Marketing lingüístico, COVID-19, Pandemia

Resumen

El artículo examina los cambios en el sistema de medios ruso durante la primera ola de la pandemia de COVID-19: la dinámica de la agenda del coronavirus, el tráfico, las características de monetización. El análisis del contenido de los medios permitió determinar los temas principales en la divulgación de la agenda del coronavirus en tres periodos correspondientes a los momentos clave en el desarrollo de la situación con el COVID-19 en el mundo y en Rusia durante la primera ola del virus. : las primeras menciones del nuevo virus, noticias de China, Italia y otros países donde aparecieron los enfermos; un fuerte aumento en el número de noticias directamente relacionadas con la infección por coronavirus; junto con temas médicos, los problemas de salir del autoaislamiento. El artículo también describe los cambios que se han producido en la política editorial de los medios: tecnologías para la elaboración de textos periodísticos, marketing lingüístico.

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Biografía del autor/a

Olga Volodchenko, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

Lyubov Savchenko, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Professor.

Natalia Yablonovskaya, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Professor.

Angela Shilina, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

Olga Subbotina, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

Olga Guk, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

Citas

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