Medios rusos durante la primera ola de la pandemia Covid-19
Dinámica de marketing digital y lingüístico de la agenda del coronavirus
DOI:
https://doi.org/10.29051/el.v8iesp.1.16927Palabras clave:
Medios de comunicación, Agenda, Marketing lingüístico, COVID-19, PandemiaResumen
El artículo examina los cambios en el sistema de medios ruso durante la primera ola de la pandemia de COVID-19: la dinámica de la agenda del coronavirus, el tráfico, las características de monetización. El análisis del contenido de los medios permitió determinar los temas principales en la divulgación de la agenda del coronavirus en tres periodos correspondientes a los momentos clave en el desarrollo de la situación con el COVID-19 en el mundo y en Rusia durante la primera ola del virus. : las primeras menciones del nuevo virus, noticias de China, Italia y otros países donde aparecieron los enfermos; un fuerte aumento en el número de noticias directamente relacionadas con la infección por coronavirus; junto con temas médicos, los problemas de salir del autoaislamiento. El artículo también describe los cambios que se han producido en la política editorial de los medios: tecnologías para la elaboración de textos periodísticos, marketing lingüístico.
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