Russian media during the first wave of the Covid-19 pandemic: Digital and linguistic marketing dynamics of the coronavirus agenda

Olga  Volodchenko; Lyubov  Savchenko; Natalia  Yablonovskaya; Angela  Shilina; Olga  Subbotina; Olga  Guk

doi:10.29051/el.v8iesp.1.16927

Autores

Olga Volodchenko V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0001-8183-0716
Lyubov Savchenko V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0001-9825-3775
Natalia Yablonovskaya V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0002-9786-2808
Angela Shilina V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0002-9797-8923
Olga Subbotina V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0003-1421-589X
Olga Guk V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia https://orcid.org/0000-0003-3810-3091

DOI:

https://doi.org/10.29051/el.v8iesp.1.16927

Palavras-chave:

Mídia de massa, Agenda, Marketing linguístico, COVID-19, Pandemia

Resumo

O artigo examina as mudanças no sistema de mídia russo durante a primeira onda da pandemia de COVID-19: a dinâmica da agenda do coronavírus, tráfego, recursos de monetização. A análise do conteúdo da mídia nos permitiu determinar os principais tópicos na divulgação da agenda do coronavírus em três períodos correspondentes aos momentos-chave no desenvolvimento da situação do COVID-19 no mundo e na Rússia durante a primeira onda do vírus : as primeiras menções ao novo vírus, notícias da China, Itália e outros países onde os doentes apareceram; um aumento acentuado no número de notícias diretamente relacionadas à infecção por coronavírus; junto com temas médicos, os problemas de sair do autoisolamento. O artigo também descreve as mudanças ocorridas na política editorial da mídia: tecnologias para elaboração de textos jornalísticos, marketing linguístico.

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Biografia do Autor

Olga Volodchenko, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

Lyubov Savchenko, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Professor.

Natalia Yablonovskaya, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Professor.

Angela Shilina, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

Olga Subbotina, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

Olga Guk, V.I. Vernadsky Crimean Federal University (CFUV), Simferopol – Russia

Associate Professor.

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