Language play techniques in mass media
The use of occasionalisms in publicistic texts
DOI:
https://doi.org/10.29051/el.v8iesp.2.17317Keywords:
Publicistic discourse, Mass media, Language play, Ways of graphic transformation, Graphic occasionalism, CapitalizationAbstract
The article analyzes graphic occasionalisms created through the graphic instruments of language play. The material for the study includes the new formations taken from the texts of the modern Russian-language publicistic discourse. The studied material shows that capitalization as one of the techniques of graphic language play is widely represented in the texts of mass media. The novelty of the study lies in the fact that, unlike other works, it examines modern graphic occasionalisms formed through the combination of capitalization and other methods of graphic play: polycodification, reduplication, holophrasis, and the techniques associated with the division of the usual word in different ways. The practical material allows for the analysis of the linguistic situation of the present period of time.
Downloads
References
AMIRI, L. P. Paragrafemnye sredstva graficheskoi igry kak sovremennye paralingvisticheskie realii v reklamnoi kommunikatsii. [Paragraphemic means of graphic play as modern paralinguistic realities in advertising communication.] Vestnik of the Moscow City Teacher Training University, v. 2, n. 12, p. 69–76, 2013.
DOBROSKLONSKAIA, T. G. Iazyk sredstv massovoi informatsii. [The language of mass media.] Moscow: KDU, 2012.
DOBROSKLONSKAIA, T. G. Voprosy izucheniia mediatekstov (opyt issledovaniia sovremennoi angliiskoi mediarechi). [Issues in media text studies (experience in the study of modern English media speech).] Moscow: Editorial URSS, 2005.
GRIDINA, T. A. Iazykovaia igra: Stereotip i tvorchestvo. [Language play: stereotype and creativity.]. Yekaterinburg: Ural State Pedagogical University, 2008.
GUDKOV, D. B. Teoriia i praktika mezhkulturnoi kommunikatsii. [Theory and practice of intercultural communication.] Moscow: Gnozis, 2003.
ILIASOVA, S. V. Iazykovaia igra: slovoobrazovatelnaia, graficheskaia, orfograficheskaia (na materiale tekstov sovremennykh rossiiskikh SMI). [Language play: word-formation, graphic, orthographic (on the material of modern Russian media texts).]. Media Linguistics Journal, v. 1, n. 6, p. 91–100, 2015.
ILIASOVA, S. V. Krymets Ukraine, ili Politicheskoe slovotvorchestvo. [A Crimean to the Ukraine, or Political word-creativity.]. Political Linguistics, n. 3, p. 27-30, 2016.
ILIASOVA, S. V.; AMIRI, L. P. Iazykovaia igra v kommunikativnom prostranstve SMI i reklamy. [Language play in the communicative space of mass media and advertising.] Moscow: Flinta, Nauka, 2015.
KARAULOV, Iu. N. Russkii iazyk i iazykovaia lichnost. [Russian language and linguistic personality.] Moscow: LKI, 2010.
KONKOV, V. I.; POTSAR, A. N.; SMETANINA, S. I. Iazyk SMI: sovremennoe sostoianie i razvitie. [The language of mass media: the modern state and development.]. Saint Petersburg: Faculty of Philology, St. Petersburg State University, 2004.
KOSTOMAROV, V. G. IAzykovoi vkus epokhi. Iz nabliudenii nad rechevoi praktikoi mass-media. [The linguistic taste of the era. From observations on mass media speech practices.] Saint Petersburg: Zlatoust, 1999.
KOVYNEVA, I. A. Golofrazis kak sposob ekonomii iazykovykh usilii. [Holophrasis as a way of saving language effort.]. Baltic Humanitarian Journal, v. 6, n. 21, p. 110-112, 2017.
ZEMSKAIA, E. A. Russkaia razgovornaia rech: Lingvisticheskii analiz i problemy obucheniia. [Russian colloquial speech: Linguistic analysis and teaching problems.] Moscow: Flinta, Nauka, 2021.
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Os manuscritos aceitos e publicados são de propriedade da Revista EntreLínguas. Os artigos publicados e as referências citadas na Revista EntreLínguas são de inteira responsabilidade de seus autores.
Transferência de direitos autorais – autorização para publicação
Caso o artigo submetido seja aprovado para publicação, já fica acordado que o(s) autor(es) autoriza(m) a UNESP a reproduzi-lo e publicá-lo na EntreLínguas, entendendo-se os termos “reprodução” e “publicação” conforme definição respectivamente dos incisos VI e I do artigo 5° da Lei 9610/98. O artigo poderá ser acessado pela rede mundial de computadores (Internet), sendo permitidas, a título gratuito, a consulta e a reprodução de exemplar do artigo para uso próprio de quem a consulta, desde que haja a citação ao texto consultado. Essa autorização de publicação 328 EntreLínguas, Araraquara, v. 1, n .2, p. 323-328, jul./dez. 2015 não tem limitação de tempo, ficando a UNESP responsável pela manutenção da identificação do(s) autor(es) do artigo. Os artigos publicados e as referências citadas na Revista EntreLínguas são de inteira responsabilidade de seus autores.
