Society and consumption: an analysis of consumer relations and the process of subjectification in modernity

Abstract

This study will search through bibliographic research a study about the subjectification process in the Consumer Society. This will require the use of writings by theorists such as Michel Foucault for an analysis of the structure of societies throughout history, which will reinforce a statemant of the type of behavior of each society. This is an importante point to determine what is the consumer culture in this society. Consumption will be shown here beyond the actual act of consuming, creating logic and behaviors, demonstrating that for the consumer society, the exercise of owning is in the background, when it is the very persuit of the desire to consume that keeps the consumption wheel spinning. Consumption here is central and the subject will show itself as an agent of consumption, being driven and transformed by it.