Development strategy of the Russian university in the field of “hospitality” training

Roman Nikolaevich Ushakov; Tatyana Yurievna Kramarova; Anastasiya Nikolaevna Makarova; Marat Venerovich Arifullin; Galina Viktorovna Pinkovskaya

doi:10.22633/rpge.v26iesp.2.16565

Autores

Roman Nikolaevich Ushakov Moscow State University of Sport and Tourism, Moscow – Russia https://orcid.org/0000-0002-3321-1029
Tatyana Yurievna Kramarova Moscow State University of Sport and Tourism, Moscow – Russia https://orcid.org/0000-0001-5006-422X
Anastasiya Nikolaevna Makarova Saratov State Agrarian University Named After N.I. Vavilov, Saratov – Russia https://orcid.org/0000-0002-0988-5314
Marat Venerovich Arifullin State University of Management, Moscow – Russia https://orcid.org/0000-0002-2271-1458
Galina Viktorovna Pinkovskaya Peoples' Friendship University of Russia, Moscow – Russia https://orcid.org/0000-0002-3773-4409

DOI:

https://doi.org/10.22633/rpge.v26iesp.2.16565

Palavras-chave:

Estratégia de desenvolvimento, Hotelaria, Universidade, Escola de administração hoteleira

Resumo

As universidades russas que têm programas de bacharelado e mestrado em “Hotelaria” estão enfrentando alguns problemas. Em primeiro lugar, o número de inscritos no “Negócio Hoteleiro” começou a diminuir devido ao encerramento de hotéis e à redução de pessoal. Em segundo lugar, as cadeias hoteleiras desenvolveram e estão a utilizar com sucesso o seu próprio sistema de formação tanto para os funcionários de linha como para os chefes de departamento, e de forma contínua, o que lhes permitirá no futuro abandonar completamente a formação universitária. E, em terceiro lugar, o nível de preparação dos professores universitários e dos laboratórios de formação não atende atualmente às expectativas da indústria hoteleira. Como resultado, as universidades precisam de uma estratégia de desenvolvimento no ensino de “Negócios hoteleiros”, incluindo requisitos contemporâneos, para se manterem relevantes no mercado de serviços hoteleiros. O artigo propõe não apenas uma estratégia, mas ações específicas divididas em etapas para alcançar com sucesso os objetivos da estratégia.

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Biografia do Autor

Roman Nikolaevich Ushakov, Moscow State University of Sport and Tourism, Moscow – Russia

Professor.

Tatyana Yurievna Kramarova, Moscow State University of Sport and Tourism, Moscow – Russia

Professor.

Anastasiya Nikolaevna Makarova, Saratov State Agrarian University Named After N.I. Vavilov, Saratov – Russia

Professor.

Marat Venerovich Arifullin, State University of Management, Moscow – Russia

Professor.

Galina Viktorovna Pinkovskaya, Peoples' Friendship University of Russia, Moscow – Russia

Professor.

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