Development of teachers’ digital competencies on the basis of Innopolis University
DOI:
https://doi.org/10.22633/rpge.v26iesp.2.16577Keywords:
Digital technologies, Digital competencies, Innopolis University, Online learning, TradeAbstract
The article explores approaches to the development of teachers’ digital competencies within the professional development programs at “Innopolis University” and the possibilities of their application in the educational process at economic universities. The aim of the classes at the “Innopolis University” is to study modern digital technologies and the opportunities for their incorporation in the learning process within the disciplines taught. As a result of the training, the authors develop methodological materials employed in the educational process of improving the quality of training of specialists in the field of trade.
Downloads
References
AIOLFI, S.; BELLINI, S.; PELLEGRINI, D. Data-driven digital advertising: benefits and risks of online behavioral advertising. International Journal of Retail & Distribution Management, v. 49, n. 7, p. 1089-1110, 2021. DOI: https://doi.org/10.1108/IJRDM-10-2020-0410
AVERSA, J.; HERNANDEZ, T.; DOHERTY, S. Incorporating big data within retail organizations: A case study approach. Journal of Retailing and Consumer Services, v. 60, 2021. DOI: https://doi.org/10.1016/j.jretconser.2021.102447
BOLETSIS, C.; KARAHASANOVIC, A. Immersive Technologies in Retail: Practices of Augmented and Virtual Reality. In: HOLZINGER, A. et al. (Eds.). Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications. CHIRA, 2020. ISBN: 978-989-758-480-0. p. 281-290.
BÖTTCHER, T. P. et al. Escape from Dying Retail by Combining Bricks and Clicks: A Taxonomy of Digital Business Models in Retail. In: PACIS 2021 Proceedings, v. 10, 2021a.
BÖTTCHER, T. P. et al. Towards the Digital Self-Renewal of Retail: The Generic Ecosystem of the Retail Industry. In: INTERNATIONAL CONFERENCE ON WIRTSCHAFTSINFORMATIK, 16., 2021, Essen. Proceedings […]. Essen, Germany, 2021b.
BRANDTNER, P. et al. Impact of COVID-19 on the Customer End of Retail Supply Chains: A Big Data Analysis of Consumer Satisfaction. Sustainability, v. 13, p. 1464. DOI: https://doi.org/10.3390/su13031464
CASTILLO S. M. J.; BIGNE, E. A model of adoption of AR-based self-service technologies: a two country comparison. International Journal of Retail & Distribution Management, v. 49, n. 7, p. 875-898, 2021. DOI: https://doi.org/10.1108/IJRDM-09-2020-0380
DE CANIO, F.; FUENTES-BLASCO, M.; MARTINELLI, E. Engaging shoppers through mobile apps: the role of gamification. International Journal of Retail & Distribution Management, v. 49, n. 7, p. 919-940, 2021. DOI: https://doi.org/10.1108/IJRDM-09-2020-0360
DEKIMPE, M. G. Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing, v. 37, n. 1, 2019. DOI: https://doi.org/10.1016/j.ijresmar.2019.09.001
EIDLINA, G. M. Obespechenie bezopasnosti predpriiatiia s ispolzovaniem informatsionnoi sistemy SPARK [Ensuring enterprise security using the SPARK information system]. RISK: Resources, Information, Supply, Competition, n. 1, p. 224-227, 2016.
EIDLINA, G. M.; MILORADOV, K. A. Napravleniia tsifrovizatsii biznes-protsessov torgovykh kompanii [Trends in the digitalization of business processes of trading companies]. Transport business of Russia, n. 1, p. 42-44, 2020.
EL-KASSAR, A.-N.; SINGH, S. K. Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices. Technological Forecasting and Social Change, v. 144, p. 483–498, 2019. DOI: https://doi.org/10.1016/j.techfore.2017.12.016
HÄNNINEN, M.; SMEDLUND, A.; MITRONEN, L. Digitalization in retailing: multi-sided platforms as drivers of industry transformation. Baltic Journal of Management, v. 13, n. 2, 152-168, 2017. DOI: https://doi.org/10.1108/BJM-04-2017-0109
JOHNSON, D. S. et al. The marketing organization’s journey to become data-driven. Journal of Research in Interactive Marketing, v. 13, n. 2, p. 162–178, 2019. DOI: https://doi.org/10.1108/JRIM-12-2018-0157
LEE, H.; CHO, C.-H. Digital advertising: Present and future prospects. International Journal of Advertising, n. 39, n. 3, p. 332-341, 2019. DOI: https://doi.org/10.1080/02650487.2019.1642015
PANTANO, E.; GIGLIO, S.; DENNIS, C. Making sense of consumers’ tweets. International Journal of Retail & Distribution Management, v. 47, n. 9, p. 915–927, 2019. DOI: https://doi.org/10.1108/IJRDM-07-2018-0127
REINARTZ, W.; WIEGAND, N.; IMSCHLOSS, M. The impact of digital transformation on the retailing value chain. International Journal of Research in Marketing, v. 36, n. 3, p. 350-366, 2019. DOI: https://doi.org/10.1016/j.ijresmar.2018.12.002
SEMENOVA, A. A. Budushchee tsifrovogo riteila: trendy dlia innovatsii [The future of digital retail: trends for innovation]. Saint-Petersburg Economic Journal, n. 1, p. 64-69, 2020.
TRABUCCHI, D.; BUGANZA, T. Data-driven innovation: Switching the perspective on Big Data. European Journal of Innovation Management, v. 22, n. 1, p. 23–40, 2019. DOI: https://doi.org/10.1108/EJIM-01-2018-0017
VENKY, SH. Big Data and Analytics in Retailing. NIM Marketing Intelligence Review, v. 11, n. 1, p. 36-40, 2019. DOI: https://doi.org/10.2478/nimmir-2019-0006
VERMEER, S. A. M. et al. Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. International Journal of Research in Marketing, v. 36, n. 3, p. 492-508, 2019. DOI: https://doi.org/10.1016/j.ijresmar.2019.01.010
WAMBA, S. F.; AKTER, S.; DE BOURMONT, M. Quality dominant logic in big data analytics and firm performance. Business Process Management Journal, v. 25, n. 3, p. 512–532, 2019. DOI: https://doi.org/10.1108/BPMJ-08-2017-0218
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Revista on line de Política e Gestão Educacional
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Manuscritos aceitos e publicados são de propriedade da Revista on line de Política e Gestão Educacional. É vedada a submissão integral ou parcial do manuscrito a qualquer outro periódico. A responsabilidade do conteúdo dos artigos é exclusiva dos autores. É vedada a tradução para outro idioma sem a autorização escrita do Editor ouvida a Comissão Editorial Científica.