Adoção de tecnologias digitais para a apropriação de conhecimento, tecnologia e fonte de vantagem competitiva em propriedades rurais de gestão familiar

Ivanete Schneider; Maria Eduarda dos Santos Pereira; Leandro Hahn; Alceu Salles Camargo Júnior

doi:10.22633/rpge.v29i00.20104

Autores/as

Ivanete Schneider Universidade Alto Vale do Rio do Peixe https://orcid.org/0000-0003-0552-7496
Maria Eduarda dos Santos Pereira Universidade Alto Vale do Rio do Peixe https://orcid.org/0000-0001-6990-0144
Leandro Hahn Empresa de Pesquisa Agropecuária e Extensão Rural de Santa Catarina https://orcid.org/0000-0002-1796-9761
Alceu Salles Camargo Júnior Universidade de São Paulo https://orcid.org/0000-0001-8678-3373

DOI:

https://doi.org/10.22633/rpge.v29i00.20104

Palabras clave:

Tecnologías digitales, Apropiación del conocimiento, Propiedades rurales, Innovación tecnológica

Resumen

Existe una brecha en la literatura sobre la adopción de tecnologías digitales y la apropiación del conocimiento en propiedades rurales gestionadas por familias, particularmente en regiones menos desarrolladas. La investigación analizó cómo las tecnologías digitales pueden contribuir a la apropiación de conocimientos y tecnologías en estas propiedades y su impacto en los recursos que confieren una ventaja competitiva. Se realizó una encuesta con 125 propietarios de negocios familiares rurales. Los resultados revelan un alto uso de herramientas de comunicación, pero una baja adopción de tecnologías agrícolas avanzadas, como software de gestión y sistemas de automatización. El análisis también identificó que los proveedores desempeñan un papel relevante en la mediación de la apropiación del conocimiento, mientras que las relaciones con universidades y centros de investigación siguen siendo limitadas. El estudio concluye que, aunque existe un buen desarrollo de recursos, estas propiedades enfrentan desafíos para emplear eficazmente tecnologías avanzadas, una limitación que restringe significativamente la competitividad internacional del sector agroindustrial brasileño.

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Biografía del autor/a

Ivanete Schneider, Universidade Alto Vale do Rio do Peixe

Universidade de São Paulo (USP) e Universidade Alto Vale do Rio do Peixe (Uniarp), São Paulo – São Paulo (SP) – Brasil. Pós-Doutoranda na Faculdade de Economia, Administração, Contabilidade e Atuária da USP (FEAUSP) e Professora no Programa de Pós-Graduação em Desenvolvimento e Sociedade da Uniarp.

Maria Eduarda dos Santos Pereira, Universidade Alto Vale do Rio do Peixe

Universidade Alto Vale do Rio do Peixe (Uniarp), Caçador, Santa Catarina (SC) – Brasil. Bacharel em Administração de Empresas.

Leandro Hahn, Empresa de Pesquisa Agropecuária e Extensão Rural de Santa Catarina

Empresa de Pesquisa Agropecuária e Extensão Rural de Santa Catarina (EPAGRI), Caçador, Santa Catarina (SC) – Brasil. Pesquisador na Estação Experimental de Caçador (EECD).

Alceu Salles Camargo Júnior, Universidade de São Paulo

Universidade de São Paulo (USP), São Paulo – São Paulo (SP) – Brasil. Professor Associado na Faculdade de Economia, Administração, Contabilidade e Atuária da USP (FEAUSP).

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