Modelos extranjeros de estabilidad educativa durante crisis
DOI:
https://doi.org/10.22633/rpge.v29iesp2.20656Palabras clave:
Gestión de la calidad, Educación, Situaciones de crisis, Comunicación de crisis, Política de comunicaciónResumen
El estudio analiza los enfoques para garantizar la calidad de la educación superior en contextos de crisis, considerando el impacto de las pandemias, las guerras y los desastres naturales en los recursos institucionales y los procesos de gestión. Con base en datos secundarios de una encuesta realizada entre abril y julio de 2023 con 489 encuestados de países europeos, se identificaron transformaciones significativas en las universidades desde la crisis de la COVID-19. Se prestó mayor atención a la salud mental de los estudiantes, se expandió el aprendizaje híbrido y se popularizó el trabajo remoto entre el personal administrativo. Las universidades han incrementado el uso de herramientas en línea para la admisión y el marketing digital en las estrategias de comunicación. En el período posterior a la crisis, también se ha fortalecido la preparación institucional para emergencias y la gestión de crisis. El estudio presta especial atención a la respuesta de las universidades europeas a la guerra en Ucrania y sus implicaciones para la educación superior.
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