The modernization of future specialists’ professional training in the field of advertising design in higher education institutions

Нalyna Bryukhanova; Kostiantyn Cherniavskyi; Iryna Udris; Alina Marchenko; Taisiia Bielofastova

doi:10.22633/rpge.v25i3.16093

Autores

Нalyna Bryukhanova Kyiv National University of Trade and Economics (KNUTE), Kyiv – Ukraine https://orcid.org/0000-0002-1664-8990
Kostiantyn Cherniavskyi National Academy of Fine Arts and Architecture (NAOMA), Kyiv – Ukraine https://orcid.org/0000-0002-8136-4791
Iryna Udris Kryvyi Rih State Pedagogical University (KDPU), Kryvyi Rih – Ukraine https://orcid.org/0000-0002-7205-1566
Alina Marchenko Kryvyi Rih State Pedagogical University (KDPU), Kryvyi Rih – Ukraine https://orcid.org/0000-0003-2372-9294
Taisiia Bielofastova Borys Grinchenko Kyiv University (KUBG), Kyiv – Ukraine https://orcid.org/0000-0003-2730-8120

DOI:

https://doi.org/10.22633/rpge.v25i3.16093

Palavras-chave:

Informatização, Comunicação profissional, Redes sociais

Resumo

O estudo visa estabelecer a eficácia da informatização do processo de aprendizagem de línguas estrangeiras na comunicação profissional e viabilizar a utilização de redes sociais, aplicativos de mensagens em nuvem, plataformas educativas na preparação de futuros especialistas para a comunicação profissional num ambiente de línguas estrangeiras. Os métodos de investigação são o método da experiência pedagógica, o método de questionamento, observação, método descritivo, métodos de síntese e análise. A hipótese principal do estudo é que a aplicação do potencial educativo das redes sociais, plataformas, mensageiros, questionários é um método eficaz de formação de um especialista com alto nível de proficiência em línguas estrangeiras na esfera profissional. O resultado do estudo determina a eficácia da utilização do processo de informatização ao nível do envolvimento de redes sociais e mensageiros para formar um elevado nível de proficiência em línguas estrangeiras por profissão.

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Biografia do Autor

Нalyna Bryukhanova, Kyiv National University of Trade and Economics (KNUTE), Kyiv – Ukraine

Associate professor at the Department of Journalism and Advertising, Department of Journalism and Advertising.

Kostiantyn Cherniavskyi, National Academy of Fine Arts and Architecture (NAOMA), Kyiv – Ukraine

Dean of the Faculty of Fine Arts and Restoration, Associate Professor of Graphic Design, Head of the National Union of Artists of Ukraine, Candidate of Art History, Associate Professor.

Iryna Udris, Kryvyi Rih State Pedagogical University (KDPU), Kryvyi Rih – Ukraine

PhD in Art Studies, Faculty of Arts, Department of Fine Arts.

Alina Marchenko, Kryvyi Rih State Pedagogical University (KDPU), Kryvyi Rih – Ukraine

PhD in Pedagogical Sciences, Associate Professor of the Department of Applied and Decorative Arts and Design, Faculty of Arts, Department of Applied and Decorative Arts and Design.

Taisiia Bielofastova, Borys Grinchenko Kyiv University (KUBG), Kyiv – Ukraine

Candidate of Pedagogic Sciences, Associate Professor at the Department of Advertising and Public Relations, Institute of Journalism, Department of Advertising and Public Relations.

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