The modernization of future specialists’ professional training in the field of advertising design in higher education institutions

Authors

DOI:

https://doi.org/10.22633/rpge.v25i3.16093

Keywords:

Informatization, Professional communication, Social networks

Abstract

The study aims to establish the effectiveness of informatization of the foreign language learning process of professional communication and bring the feasibility of using social networks, cloud messengers, educational platforms in preparing future specialists for professional communication in a foreign language environment. The research methods are the method of pedagogical experiment, the method of questioning, observation, descriptive method, methods of synthesis, and analysis. The main hypothesis of the study is that the application of the educational potential of social networks, platforms, messengers, quizzes is an effective method of training a specialist with a high level of foreign language proficiency in the professional sphere. The result of the study determines the effectiveness of the use of the informatization process at the level of involvement of social networks, messengers to form a high level of foreign language proficiency as per profession.

Downloads

Download data is not yet available.

Author Biographies

Нalyna Bryukhanova, Kyiv National University of Trade and Economics (KNUTE), Kyiv – Ukraine

Associate professor at the Department of Journalism and Advertising, Department of Journalism and Advertising.

Kostiantyn Cherniavskyi, National Academy of Fine Arts and Architecture (NAOMA), Kyiv – Ukraine

Dean of the Faculty of Fine Arts and Restoration, Associate Professor of Graphic Design, Head of the National Union of Artists of Ukraine, Candidate of Art History, Associate Professor.

Iryna Udris, Kryvyi Rih State Pedagogical University (KDPU), Kryvyi Rih – Ukraine

PhD in Art Studies, Faculty of Arts, Department of Fine Arts.

Alina Marchenko, Kryvyi Rih State Pedagogical University (KDPU), Kryvyi Rih – Ukraine

PhD in Pedagogical Sciences, Associate Professor of the Department of Applied and Decorative Arts and Design, Faculty of Arts, Department of Applied and Decorative Arts and Design.

Taisiia Bielofastova, Borys Grinchenko Kyiv University (KUBG), Kyiv – Ukraine

Candidate of Pedagogic Sciences, Associate Professor at the Department of Advertising and Public Relations, Institute of Journalism, Department of Advertising and Public Relations.

References

GILOI, S.; DU TOIT, P. Current approaches to the assessment of graphic design in a higher education context. The International Journal of Art & Design Education, Corsham, v. 32, n. 2, p. 256-268, 2013. https://doi.org/10.1111/j.1476-8070.2013.01758.x

HAPSARI, P. D.; WIRAWAN, F. The Significant Connection between Communicative Competence and Cognitive Ability in Speaking English of English Debating Team. Humaniora, Jakarta Barat, v. 9, n. 2, p. 149-156, 2018. https://doi.org/10.21512/humaniora.v9i2.4492

HUI, P. On enhancing students’ discourse competence in reading. Journal of Higher Education Reaches, Singapore, v. 2, n. 1, p. 22-28, 2021. https://doi.org/10.32629/jher.v2i1.252

JONES, J. F. From Silence to Talk: Cross-Cultural Ideas onStudents Participation in Academic Group Discussion. English for Specific Purposes, Atlanta, v. 18, n. 3, p. 243-259, 1999. https://doi.org/10.1016/S0889-4906(97)00059-8

KARPUSHYNA, M.; BLOSHCHYNSKYI, I.; NAKONECHNA, A.; SKYBA, K. Creating meaningful foreign language environment by means of content-based starters. Universal Journal of Educational Research, San Jose, v. 7, n. 12, p. 2710-2716, 2019. https://doi.org/10.13189/ujer.2019.071219

KO, J.; SAMMONS P.; BAKKUM, L. Effective Teaching: a review of research and evidence. Reading: CfBT Education Trust, 2013.

KÖKTÜRK, Ş.; ÖZTÜRK, E. Forms and Multifunctionality of Interruptions and Simultaneous Speaking in Ordinary Talk – proposal of a Universal Model for the Evaluation of Interruptive Speech Sequences. International Journal of Linguistics, Las Vegas, v. 4, n. 3, p. 551-571, 2012. https://doi.org/10.5296/ijl.v4i3.2137

KOSTIKOVA, I.; MIASOIEDOVA, S.; RAZUMENKO, T.; CHERNENKO, A.; POCHUIEVA, O. Teaching English speaking for FCE: using Facebook as a tool of instructional practice. Amazonia Investiga, Florencia, v. 8, n. 22, p. 719-727, 2019. Available: https://amazoniainvestiga.info/index.php/amazonia/article/ view/825/773. Access: 23 Dec. 2021.

MASON, R. Learning technologies for adult continuing education. Studies in Continuing Education, Sydney, v. 28, n. 2, p. 121-133, 2006. https://doi.org/10.1080/01580370600751039

NASIRI, A.; GILAKJANI, A. P. А review of EFL learners’ speaking skill and the strategies for improvement. Modern Journal of Language Teaching Methods (MJLTM), Tehran, v. 6, n. 9, p. 56-63, 2016. http://dx.doi.org/10.26655/mjltm.2016.12.1

NOON-URA, S. Teaching listening speaking skills to Thai students with low English proficiency. Asian EFL Journal, Niigata, v. 10, n. 4, p. 173-192, 2008. Available: https://www.asian-efl-journal.com/main-editions-new/teaching-listening-speaking-skills-to-thai-students-with-low-english-proficiency/index.htm. Access: 23 Dec. 2021.

OSMANBEGOVIC, E.; SULJIC, M. Data Mining Approach for Predicting Student Performance. Economic Review: Journal of Economics and Business, Tuzla, v. 10, n. 1, p. 3-12, 2012. Available: https://www.econstor.eu/handle/10419/193806. Access: 23 Dec. 2021.

RABABAH, І. H. M. The Reality of Using Modern Teaching Methods in Teaching Arabic for Speakers of other Languages from Teachers’ Perspective. Journal of Social Sciences, Houston, v. 9, n. 1, p. 58-94, 2020. https://doi.org/10.25255/jss.2020.9.1.58.94

SALGUR, S. A. The importance of the teacher in intercultural education. International Journal of Global Education, Famagusta, v. 2, n. 1, p. 1-5, 2013. Available: http://www.ijge.net/index.php/ijge/article/view/41. Access: 23 Dec. 2021.

SCHNEIDER, K.; BERENS, J.; BURGHOFF, J. Drohende Studienabbrüche durch Frühwarnsysteme erkennen: Welche Informationen sind relevant? Zeitschrift für Erziehungswissenschaft, Bamberg, v. 22, n. 5, p. 1121-1146, 2019. https://doi.org/10.1007/s11618-019-00912-1

WANG, Y. Big Opportunities and Big Concerns of Big Data in Education. TechTrends, Statesboro, v. 60, n. 4, p. 381-384, 2016. https://doi.org/10.1007/s11528-016-0072-1

WILLIAMSON, B. Digital education governance: data visualization, predictive analytics, and ‘real-time’ policy instruments. Journal of Education Policy, London, v. 31, n. 2, p. 123-141, 2016. https://doi.org/10.1080/02680939.2015.1035758

Published

08/12/2021

How to Cite

Bryukhanova Н.; CHERNIAVSKYI, K.; UDRIS, I.; MARCHENKO, A.; BIELOFASTOVA, T. The modernization of future specialists’ professional training in the field of advertising design in higher education institutions. Revista on line de Política e Gestão Educacional, Araraquara, v. 25, n. 3, p. 2694–2709, 2021. DOI: 10.22633/rpge.v25i3.16093. Disponível em: https://periodicos.fclar.unesp.br/rpge/article/view/16093. Acesso em: 22 nov. 2024.

Issue

Section

Artigos