Use of electronic educational resources for the development of digital competencies of commerce students

Konstantin Miloradov; Galina Eidlina; Marina Yuryevna Sorokina; Lyaylya Sayyarovna Mangusheva

doi:10.22633/rpge.v25iesp.5.15994

Autores/as

Konstantin Miloradov Plekhanov Russian University of Economics, Moscow – Russia https://orcid.org/0000-0001-6192-7502
Galina Eidlina Plekhanov Russian University of Economics, Moscow – Russia https://orcid.org/0000-0002-3007-4807
Marina Yuryevna Sorokina Plekhanov Russian University of Economics, Moscow – Russia https://orcid.org/0000-0002-6485-2224
Lyaylya Sayyarovna Mangusheva Plekhanov Russian University of Economics, Moscow – Russia https://orcid.org/0000-0002-2331-8308

DOI:

https://doi.org/10.22633/rpge.v25iesp.5.15994

Palabras clave:

Tecnologías digitales, Competencias digitales, Universidad, Aprendizaje en línea, Comercio

Resumen

El artículo examina enfoques para el desarrollo de las competencias digitales de los estudiantes de comercio, en el contexto de los crecientes requisitos para el nivel de formación de los especialistas del mercado laboral. Se realizó un estudio de las direcciones de la transformación digital en el campo del comercio, los sistemas corporativos para automatizar los procesos comerciales de las empresas comerciales, los requisitos de los empleadores y la experiencia rusa y extranjera en la formación de especialistas en el campo del comercio. Los autores han desarrollado recursos educativos electrónicos que se utilizan en el proceso educativo para mejorar la calidad de la formación de especialistas en el campo del comercio.

Descargas

Los datos de descargas todavía no están disponibles.

Biografía del autor/a

Konstantin Miloradov, Plekhanov Russian University of Economics, Moscow – Russia

Assistant Professor.

Galina Eidlina, Plekhanov Russian University of Economics, Moscow – Russia

Assistant Professor.

Marina Yuryevna Sorokina, Plekhanov Russian University of Economics, Moscow – Russia

Leading Specialist.

Lyaylya Sayyarovna Mangusheva, Plekhanov Russian University of Economics, Moscow – Russia

Leading Specialist.

Citas

AIOLFI, S.; BELLINI, S.; PELLEGRINI, D. Data-driven digital advertising: benefits and risks of online behavioral advertising. International Journal of Retail & Distribution Management, v. 49, n. 7, p. 1089-1110, 2021. DOI: https://doi.org/10.1108/IJRDM-10-2020-0410

ASSOCIATION of Retail Companies. s.d. Disponível em: http://acort.ru. Acesso em: 10 jan. 2021.

AVERSA, J.; HERNANDEZ, T.; DOHERTY, S. Incorporating big data within retail organizations: A case study approach. Journal of Retailing and Consumer Services, v. 60, 2021. DOI: https://doi.org/10.1016/j.jretconser.2021.102447

BOLETSIS, C.; KARAHASANOVIC, A. Immersive Technologies in Retail: Practices of Augmented and Virtual Reality. In: Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications. Setubal, Portugal, 2020. p. 281-290. DOI: https://doi.org/10.5220/0010181702810290

BÖTTCHER, T. P. et al. Towards the Digital Self-Renewal of Retail: The Generic Ecosystem of the Retail Industry. In: INTERNATIONAL CONFERENCE ON WIRTSCHAFTSINFORMATIK, 16., 2021, Essen. Proceedings […]. Essen, Germany, 2021.

BRANDTNER, P. et al. Impact of COVID-19 on the Customer End of Retail Supply Chains: A Big Data Analysis of Consumer Satisfaction. Sustainability, v. 13, n. 3, 2021. DOI: https://doi.org/10.3390/su13031464

CASTILLO, S. M. J.; BIGNE, E. A model of adoption of AR-based self-service technologies: a two country comparison. International Journal of Retail and Distribution Management, v. 49, n. 7, p. 875-898, 2021. DOI: https://doi.org/10.1108/IJRDM-09-2020-0380

DE CANIO, F.; FUENTES-BLASCO, M.; MARTINELLI, E. Engaging shoppers through mobile apps: the role of gamification. International Journal of Retail & Distribution Management, v. 49, n. 7, p. 919-940, 2021. DOI: https://doi.org/10.1108/IJRDM-09-2020-0360

DEKIMPE, M. G. September 2019 Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing, v. 37, n. 1, p. 3-14, 2020. DOI: https://doi.org/10.1016/j.ijresmar.2019.09.001

DENISOV, I. V.; KOVALCHUK, A. P. Elektronnye obrazovatelnye resursy: problemy vnedreniya i ikh reshenie [Electronic educational resources: implementation problems and their solution]. Rossiiskii ekonomicheskii internet-zhurnal, n. 4, p. 1-12, 2018.

EL-KASSAR, A. N.; SINGH, S. K. Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices. Technological Forecasting and Social Change, v. 144, p. 483-498, 2019. DOI: https://doi.org/10.1016/j.techfore.2017.12.016

EYDLINA, G. M.; MILORADOV, K. A. Napravleniya tsifrovizatsii biznes-protsessov torgovykh kompanii [Directions of digitalization of business processes of trading companies]. Transportnoe delo Rossii, n. 1, p. 42-44, 2020.

HÄNNINEN, M.; SMEDLUND, A.; MITRONEN, L. Digitalization in retailing: multi-sided platforms as drivers of industry transformation. Baltic Journal of Management, v. 13, n. 2, 2017. DOI: https://doi.org/10.1108/BJM-04-2017-0109

JOHNSON, D. S. et al. The marketing organization’s journey to become data-driven. Journal of Research In Interactive Marketing, v. 13, n. 2, p. 162-178, 2019a. DOI https://doi.org/10.1108/JRIM-12-2018-0157

JOHNSON, D. S. et al. The marketing organization’s journey to become data-driven. Journal Of Research In Interactive Marketing, v. 13, n. 2, p. 162-178, 2019b. DOI: https://doi.org/10.1108/JRIM-12-2018-0157

LEE, H.; CHO, C. H. Digital advertising: Present and future prospects. International Journal of Advertising, v. 39, n. 3, p. 1-10, 2020. DOI: https://doi.org/10.1080/02650487.2019.1642015

PANTANO, E.; GIGLIO, S.; AND DENNIS, C. Making sense of consumers’ tweets. International Journal of Retail and Distribution Management, v. 47, n. 9, p. 915-927. 2019. DOI: https://doi.org/10.1108/IJRDM-07-2018-0127

PIZZI, G. et al. Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores. Computers in Human Behavior, v. 96, n. 1, p. 1-12, 2019. DOI: https://doi.org/10.1016/j.chb.2019.02.008

REINARTZ, W.; WIEGAND, N.; IMSCHLOSS, M. The impact of digital transformation on the retailing value chain. International Journal of Research in Marketing, v. 36, n. 3, p. 350-366, 2019. DOI: https://doi.org/10.1016/j.ijresmar.2018.12.002

SEMENOVA, A. A. Budushchee tsifrovogo riteila: trendy dlya innovatsii [The future of digital retail: trends for innovation]. Peterburgskii ekonomicheskii zhurnal, n. 1, p. 64-69, 2020.

SHANKAR, V. Big Data and Analytics in Retailing. Sciendo, v. 11, n. 1, p. 36-40, 2019. DOI: https://doi.org/10.2478/nimmir-2019-0006

TARAKANOV, D. Overview of the Russian ERP systems market. 1C, 2021. Disponível em: https://wiseadvice-it.ru/o-kompanii/blog/articles/obzor-rossiiskogo-rynka-erp-sistem/. Acesso em: 10 jan. 2021.

TRABUCCHI, D.; BUGANZA, T. Data-driven innovation: Switching the perspective on Big Data. European Journal of Innovation Management, v. 22, n. 1, p. 23-40, 2019. DOI: https://doi.org/10.1108/EJIM-01-2018-0017

VERMEER SUSAN, A. M. et al. Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. International Journal of Research in Marketing, v. 36, n. 3, p. 492-508, 2019. DOI: https://doi.org/10.1016/j.ijresmar.2019.01.010

WAMBA, S. F.; AKTER, S.; BOURMONT, M. Quality dominant logic in big data analytics and firm performance. Business Process Management Journal, v. 25, n. 3, p. 512-532, 2019. DOI: https://doi.org/10.1108/BPMJ-08- 2017-0218