Visualization and creativity in the professional training of communication-oriented experts

Tatyana Sidelnikova; Irina Porfireva

doi:10.22633/rpge.v27i00.17586

Autores

Tatyana Sidelnikova Kazan Federal University (KPFU), Kazan – Russia https://orcid.org/0000-0001-5902-0477
Irina Porfireva Kazan Federal University (KPFU), Kazan – Russia https://orcid.org/0000-0001-9692-3878

DOI:

https://doi.org/10.22633/rpge.v27i00.17586

Palavras-chave:

Criatividade, Visualização, Atividades criativas, Ensino superior

Resumo

O artigo é dedicado ao estudo da aplicação da visualização no ensino aos estudantes das disciplinas "Psicologia da Comunicação de Massa", "Design Criativo em Publicidade e Relações Públicas" e treinamento "Métodos para Ativação de Habilidades Criativas" na preparação de especialistas em relações públicas, publicidade e comunicação de mídia na Universidade Federal de Kazan (Região do Volga). O objetivo principal deste estudo é introduzir a visualização como uma ferramenta de apoio metodológico no processo educacional para a formação de um ambiente criativo entre os estudantes. O método de observação incluído no processo educacional foi utilizado na pesquisa, e exemplos de tarefas para trabalhos em grupo e em sala de aula criativa foram desenvolvidos. Os resultados mostraram que a maioria dos estudantes usa esquemas familiares, estruturais e lógicos ao visualizar a resposta e raramente aplica formas não padronizadas de reflexão de informação. Isto serviu como um gatilho para desenvolvermos tarefas e técnicas estimulando o pensamento figurativo nos alunos. Os dados obtidos podem ajudar no estudo posterior da introdução da visualização no processo educacional e levar à revisão ou reformatação dos currículos e a um aumento das tarefas criativas.

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Biografia do Autor

Tatyana Sidelnikova , Kazan Federal University (KPFU), Kazan – Russia

Doctor of Pedagogical Sciences, Professor in Department of Public Relations and Applied Political Science.

Irina Porfireva, Kazan Federal University (KPFU), Kazan – Russia

Political Sciences PhD, Senior Lecturer in Department of Public Relations and Applied Political Science.

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