Visualization and creativity in the professional training of communication-oriented experts

Tatyana Sidelnikova; Irina Porfireva

doi:10.22633/rpge.v27i00.17586

Autores/as

Tatyana Sidelnikova Kazan Federal University (KPFU), Kazan – Russia https://orcid.org/0000-0001-5902-0477
Irina Porfireva Kazan Federal University (KPFU), Kazan – Russia https://orcid.org/0000-0001-9692-3878

DOI:

https://doi.org/10.22633/rpge.v27i00.17586

Palabras clave:

Creatividad, Visualización, Actividades creativas, Educación más alta

Resumen

El artículo está dedicado a estudiar la aplicación de la visualización en la enseñanza a los estudiantes de las disciplinas "Psicología de la Comunicación de Masas", "Diseño Creativo en Publicidad y Relaciones Públicas" y la formación "Métodos para Activar las Capacidades Creativas" en la preparación de especialistas en relaciones públicas, publicidad y medios de comunicación en la Universidad Federal de Kazán (Región del Volga). El objetivo principal de este estudio es introducir la visualización como herramienta de apoyo metodológico en el proceso educativo para formar un entorno creativo entre los estudiantes. En la investigación se utilizó el método de observación incluida en el proceso educativo y se elaboraron ejemplos de tareas para el trabajo en grupo y creativo en el aula. Los resultados mostraron que la mayoría de los alumnos utilizan esquemas estructurales-lógicos conocidos al visualizar la respuesta y rara vez aplican formas no estándar de reflexión de la información. Esto nos sirvió de detonante para desarrollar tareas y técnicas que estimularan el pensamiento figurativo en los alumnos. Los datos obtenidos pueden ayudar a profundizar en el estudio de la introducción de la visualización en el proceso educativo y conducir a la revisión o reformulación de los planes de estudio y al aumento de las tareas creativas.

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Biografía del autor/a

Tatyana Sidelnikova , Kazan Federal University (KPFU), Kazan – Russia

Doctor of Pedagogical Sciences, Professor in Department of Public Relations and Applied Political Science.

Irina Porfireva, Kazan Federal University (KPFU), Kazan – Russia

Political Sciences PhD, Senior Lecturer in Department of Public Relations and Applied Political Science.

Citas

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