Comparative analysis of supplementary education organisations' promotion in the digital age

Authors

DOI:

https://doi.org/10.22633/rpge.v26iesp.2.16570

Keywords:

Education resources, Digital age, Educational organization

Abstract

Our research aims to identify approaches to promoting further education resources. Staff development is the main indicator of employee productivity and a productive "motivation factor" of increasing work initiative, strengthening the personnel behind the enterprise. Modern production places high demands on working personnel and the system of their training and retraining in the conditions of market relations. In the process of scientific and technological progress, some specialties disappear, others arise. All this creates a need for the latest forms of training, retraining and advanced training of employees. In this regard, educational institutions are faced with the need to find potential clients who need to meet the need for professional growth. Competition between organizations in the education market has intensified due to the pandemic. All this makes it relevant to use modern technologies in attracting the attention of employers to the opportunities for retraining and advanced training in a particular educational organization.

Downloads

Download data is not yet available.

Author Biographies

Olga Moiseeva, K.G. Razumovcky Moscow State University of technologies and management (The First Cossack University), Moscow – Russia

Associate Professor.

Olga Filippova, K.G. Razumovcky Moscow State University of technologies and management (The First Cossack University), Moscow – Russia

Associate Professor.

Egor Moiseev, Russian State University of Physical Education, Sport, Youth and Tourism (SCOLIPE), Moscow – Russia

Associate Professor.

Nina Dmitrieva, Russian State University of Tourism and Service, Moscow – Russia

Associate Professor.

Svetlana Levicheva, Moscow Aviation Institute, Moscow – Russia

Associate Professor.

References

BIZNES-ANALITIKA. Trends in lead generation in 2021. 2021. Available: https://roistat.com/rublog/marketing/trendi-lidogeneracii-2021/. Access: 10 Oct. 2021.

DMITRICHENKOVA, S. V. et al. Training the Modern Manager in the Context of the Competence Approach. Propósitos y Representaciones, v. 8, 2020. DOI: http://doi.org/10.20511/pyr2020.v8nSPE2.632

LIKHACHEVA, N. Shakespeare online. 2015. Available: http://www.rg.ru/2015/05/05/universitet.html. Access: 10 Oct. 2021.

MOISEEVA, O.; FILIPPOVA, O.; POLOZHENTSEVA, I.; PONOMAREV, V.; RABADANOVA, R. Employee Image. In: Social Media As A Promotion Tool. European Proceedings of Social and Behavioural Sciences. 2021. DOI: https://doi.org/10.15405/epsbs.2021.05.357

NATIONAL Research University Higher School of Economics. 2022. Available: http://www.hse.ru. Access: 10 Oct. 2021.

SYCHEVA, I. N. et al. Human capital as a base for regional development: A case study. International Journal of Economics and Business Administration, v. 7, p. 595-606, 2019.

TRAINING Centre "Specialist" at Bauman Moscow State Technical University. 2022. Available: https://www.specialist.ru/center/about-center

ZOTOVA, A. S. et al. Psychology of mass communication. Moscow: Buki-Vedi, 2019.

ZOTOVA, A. S.; MOISEEVA, O. A.; FILIPPOVA, O. A. Communication in a modern media discourse. Vladimir: Kaleidoscope, 2019.

Published

31/03/2022

How to Cite

MOISEEVA, O.; FILIPPOVA, O.; MOISEEV, E.; DMITRIEVA, N.; LEVICHEVA, S. Comparative analysis of supplementary education organisations’ promotion in the digital age. Revista on line de Política e Gestão Educacional, Araraquara, v. 26, n. esp.2, p. e022071, 2022. DOI: 10.22633/rpge.v26iesp.2.16570. Disponível em: https://periodicos.fclar.unesp.br/rpge/article/view/16570. Acesso em: 8 nov. 2024.

Issue

Section

Artigos

Similar Articles

1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.