Desarrollo de un marco conceptual para las competencias de marketing (servicio educativo) de los miembros facultades
DOI:
https://doi.org/10.22633/rpge.v25iesp.3.15588Palabras clave:
Proceso educativo, Instituciones de educación superior, Innovación, Apoyo pedagógico, ModernizaciónResumen
El presente estudio tuvo como objetivo establecer un marco conceptual para las competencias de marketing personal (servicios de capacitación) de los miembros de la facultad. Asumir que las universidades son los institutos superiores de aprendizaje con el objetivo de promover la transferencia de conocimiento, brindando formación de recursos humanos en diversos campos de la ciencia y la tecnología, brindando servicios de educación superior e investigación; Necesitan miembros de la facultad competentes para lograr estos objetivos. En este estudio cualitativo, se utilizó el análisis documental para evaluar todos los libros, recursos impresos y electrónicos y recursos en los campos de marketing y branding, utilizando formularios de toma de notas como herramientas de recopilación de datos. Se utilizaron análisis cualitativos y codificación adicional para analizar los datos. Los resultados de las opiniones de los expertos también mostraron que una de las competencias de marketing personal más importantes de los miembros de la facultad es una relación significativa entre las competencias de conocimiento y las competencias conductuales y conductuales.
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