Developing a conceptual framework for (educational service) marketing competencies of faculty members

Mohsen Shirpour; Sadraddin Sattari; Rasool Vazifeh

doi:10.22633/rpge.v25iesp.3.15588

Autores

Mohsen Shirpour Islamic Azad University (IAU), Ardabil https://orcid.org/0000-0001-8830-4356
Sadraddin Sattari Islamic Azad University (IAU), Ardabil https://orcid.org/0000-0002-3417-8494
Rasool Vazifeh Islamic Azad University (IAU), Parsabad Moghan https://orcid.org/0000-0002-9350-005X

DOI:

https://doi.org/10.22633/rpge.v25iesp.3.15588

Palavras-chave:

Processo educacional, Instituições de ensino superior, Inovação, Suporte pedagógico, Modernização

Resumo

O presente estudo teve como objetivo estabelecer uma estrutura conceitual para as competências de marketing pessoal (serviços de treinamento) dos docentes. Partindo do pressuposto de que as universidades são os mais altos institutos de aprendizagem com o objetivo de promover a transferência de conhecimentos, proporcionando a formação de recursos humanos nos diversos campos da ciência e tecnologia, proporcionando ensino superior e serviços de investigação, elas precisam de professores competentes para atingir esses objetivos. Neste estudo qualitativo, a análise documental foi utilizada para avaliar todos os livros, recursos e recursos impressos e eletrônicos nas áreas de marketing e branding, utilizando formulários de anotações como ferramentas de coleta de dados. A análise qualitativa e posterior codificação foram utilizadas para analisar os dados. Os resultados das opiniões dos especialistas também mostraram que uma das competências de marketing pessoal mais importantes dos membros do corpo docente é uma relação significativa entre as competências de conhecimento e as competências comportamentais.

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Biografia do Autor

Mohsen Shirpour, Islamic Azad University (IAU), Ardabil

Ph.D. Student of the Department of Educational Administration.

Sadraddin Sattari, Islamic Azad University (IAU), Ardabil

Associate Professor of the Department of Educational Sciences.

Rasool Vazifeh, Islamic Azad University (IAU), Parsabad Moghan

Assistant Professor of the Department of Management.

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